Show Up with Priyanka

Episode 122: Ellen Yin on Building Personal Wealth and Scaling Cubicle to CEO

Episode Summary

Ellen Yin is the visionary founder and host of Cubicle to CEO, a globally top-ranked business podcast that has reached over 1 million listens. Starting her entrepreneurial journey at age 23 after quitting her corporate healthcare marketing job without a backup plan, Ellen has evolved from a solo freelancer to the leader of a multi-faceted media company. In this episode, we discuss: Ellen's transition from providing "done-for-you" agency services to building a scalable education and media empire. The importance of community as a competitive advantage in the age of AI. How Ellen defines success through personal wealth building and the freedom to pursue purpose-driven projects like pageantry. Connect with Ellen Yin at: https://www.cubicletoceo.co/ https://www.instagram.com/cubicletoceo/

Episode Notes

Ellen Yin is an award-winning entrepreneur, angel investor, and the 2024 Mrs. Oregon America. Her media company, Cubicle to CEO, has served over 14,000 entrepreneurs through courses, programs, and live events. In this episode, we discuss:

Defining Success: Ellen shifted from chasing revenue to building personal wealth and financial freedom using business as a vehicle for investments.
Evolution: From quitting her corporate job at 23 to building a media company, her journey was shaped by years of experimentation and bold pivots during momentum.
Community: Through her Bloom Together event, she emphasizes that while ideas can be copied, genuine community is your true edge.
Transparency: She builds in public, sharing real numbers and case studies focusing on the “questions you can’t Google.

Connect with Ellen at: https://www.instagram.com/cubicletoceo/

In this episode we discuss:

Wealth Beyond Revenue: Prioritizing personal financial goals over business vanity metrics.
The Media Business Model: Navigating the "slow burn" of building an audience-first company and diversifying revenue through sponsorships and affiliates.
Stepping Out of the "Mold": Ellen’s experience competing in and winning Mrs. Oregon as a way to challenge herself outside of her professional identity.

About Show Up with Priyanka:

Show Up With Priyanka is a Top 1% globally ranked podcast where we have conversations with heart-centered, soul-led entrepreneurs exploring leadership, healing, intentional living, and sustainable success. Hosted by Priyanka Khandalkar, a transformational Business Scaling Coach and founder of SynrGEE LLC, this show is devoted to helping you rise, reset, and lead from within.

We would love to hear from you. Please send love notes, your feedback from this episode, any topics you’d like me to cover, or any questions at podcast@synrgee.net

You can also connect with me here:

Work with Me Through SynrGEE LLC

As the founder and CEO of SynrGEE LLC and a Fractional COO to multiple businesses, I support business owners in simplifying and systemizing their operations and marketing so they can scale sustainably while staying aligned with their vision.

We provide Fractional COO leadership combined with hands-on team implementation, so you’re not just getting strategy - you’re getting execution that actually moves the business forward. When you partner with us, we embed our SynrGEE Scale Engine System across every area of your business to build a foundation for sustainable, long-term growth. The SynrGEE Scale Engine System helps you:

-Stabilize cash flow and delivery capacity

-Build systems that hold as you grow

-Generate predictable leads that turn into long-term clients

TAKE THIS QUIZ: Discover what your business actually needs next with our 3-minute CEO Readiness Quiz: https://scale.synrgee.net/ceo-readiness-quiz

FREE GIFT: Download your free Automate & Delegate Playbook to start focusing on high-impact tasks: http://getyoursop.com/