Show Up with Priyanka

Episode 122: Ellen Yin on Building Personal Wealth and Scaling Cubicle to CEO

Episode Summary

Ellen Yin is the visionary founder and host of Cubicle to CEO, a globally top-ranked business podcast that has reached over 1 million listens. Starting her entrepreneurial journey at age 23 after quitting her corporate healthcare marketing job without a backup plan, Ellen has evolved from a solo freelancer to the leader of a multi-faceted media company. In this episode, we discuss: Ellen's transition from providing "done-for-you" agency services to building a scalable education and media empire. The importance of community as a competitive advantage in the age of AI. How Ellen defines success through personal wealth building and the freedom to pursue purpose-driven projects like pageantry. Connect with Ellen Yin at: https://www.cubicletoceo.co/ https://www.instagram.com/cubicletoceo/

Episode Notes

Ellen Yin is an award-winning entrepreneur, angel investor, and the 2024 Mrs. Oregon America. Her media company, Cubicle to CEO, has served over 14,000 entrepreneurs through courses, programs, and live events. In this episode, we discuss:

Defining Success: Ellen shifted from chasing revenue to building personal wealth and financial freedom using business as a vehicle for investments.
Evolution: From quitting her corporate job at 23 to building a media company, her journey was shaped by years of experimentation and bold pivots during momentum.
Community: Through her Bloom Together event, she emphasizes that while ideas can be copied, genuine community is your true edge.
Transparency: She builds in public, sharing real numbers and case studies focusing on the “questions you can’t Google.

Connect with Ellen at: https://www.instagram.com/cubicletoceo/

In this episode we discuss:

Wealth Beyond Revenue: Prioritizing personal financial goals over business vanity metrics.
The Media Business Model: Navigating the "slow burn" of building an audience-first company and diversifying revenue through sponsorships and affiliates.
Stepping Out of the "Mold": Ellen’s experience competing in and winning Mrs. Oregon as a way to challenge herself outside of her professional identity.

About Show Up With Priyanka

Show Up With Priyanka is a 1% globally ranked podcast where heart-centered, soul-led entrepreneurs explore leadership, healing, intentional living, and sustainable success. Hosted by Priyanka Khandalkar, a transformational Business Scaling Coach and founder of SynrGEE LLC, this show is devoted to helping you rise, reset, and lead from within.

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